5 Free Ways To Promote A Business
You must have heard of the phrase “A successful business is about 20% business and 80% marketing”. And this is 100% true. Today it’s not enough to have a good product or a service even if it’s free. You really need to have a good grip on your marketing skills to promote a business so that it can reach a wider audience. With so many businesses opening up every day, it gets hard to cope up with.
However, thanks to the internet it has made promoting a business so much easier. You can literally do it in free. Here are the top 5 ways which have been consistently proven to be useful.
1. Register your business with local business listings
Registering with these companies help your business to be found more easily. So many times you have a really good product but the customer has no idea of your existence. And that’s bad for you and the customer both. So don’t wait, go and register!
2. Setup a blog
This is especially helpful for online businesses. A blog gives your company a voice of it’s own. One thing that successful business owners believe in is that people don’t always remember your product but they always remember how it made them feel. Don’t just write for the sake of writing or because these many words are needed for SEO. Write about how and why should people believe in your business, what is it that your company offers that makes it worth every penny or even their time. Try to connect with them. And do remember to keep it updated regularly because no one likes to be a part of a dormant blog.
3. Use the power of social media
It’s no news that social media can be quite over whelming sometimes. Nobody really knows what’s real and what’s fake over there. But if used correctly, you can blow up your business with it. You can reach infinite number of people. You don’t know what words might trigger the person on the other side and they actually look up for your business. Just remember to be authentic because that’s what will distinguish you from those who don’t even deliver half of what they promised.
4. Grow your network
Join an online community or attend events or expos. They are great ways of expanding your network. As you connect and interact with more people, the more your business gets recognized. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.
5. Make use of Q/A websites
Websites like Quora, Yahoo answers and even LinkedIn groups can help you generate a ton of traffic. People are looking for answers and you can be the one to help them. Every day, millions of people post questions on these websites and even if you are able to solve problems of a small portion, this will give your business a great boost. People will start looking up to you and your business.
There are so many other ways to promote a business but let’s face it, nobody has the time to read them all. So let’s take one step at a time. Good luck you all!
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